Finland: Urbanflow Helsinki – Digital Media in a City Can be Intelligent
2 September 2011 11 h 41 min2 Comments
As part of the Forum Virium Helsinki, Urbanscale and Nordkapp launched Urbanflow Helsinki this summer – an intelligent media proposition integrating Internet, mobile and especially digital signage, in the Finnish capital.
Presented as an “operating system for cities” it distinguishes itself from other digital signage installations that are exclusively advertising and concentrates on the Service element. The system is installed in a totem fitted with an inter-active touch-screen which offers:
- a way-finding function
- help to find services, restaurants, leisure activities, health centres etc.
- access to environmental and/or contextual information (traffic info, crime, air quality, noise levels, roadworks, etc.)
- possibility for citizens to comment on services
The video below gives a complete presentation of the project:
Hello,
First of all: I love the project! It inspires me, makes me proud and actually is making me miss my train just thinking about the possibilities it offers. As a marketer specialised in social marketing, I am interested in all the ways local businesses could contribute and get involved to the project.
Thank you in advance. You’re doing a great job!
Ilari Mäkelä
Account director
Helsinki Promo Oy
If you’re interested, there’s some more here: http://helsinki.urbanflow.io/
–panu from Nordkapp