The Hague makes a dramatic entry into the world of digital media with a giant LED screen of 266m² on one of its tallest tower blocks. Situated at a height of 80 meters, it displays content from the city and organisations connected with it updated in real time, as well as advertising.

Social media apps have been integrated – inhabitants can interact via Facebook or Twitter with the screen.

Ngage Media B.V. was responsible for the development of the project and manages content and ad-sales. The installation is driven by a Scala software solution.

More details and pictures to follow – meanwhile here are some videos: