Bodum, the famous Danish kitchen equipment brand opened its new Paris store last week. It features two large LED screens supplied by Arch.

The first, measuring 8m² is fitted on the facade of the shop, at the height of the first floor. It displays a loop of marketing messages (mainly product presentations).

The second, measuring 18m² has a white background and has been designed to adapt to the shape of the interior staircase on which it is installed (see photos below) and is used as a design and atmosphere-creating feature.

The flagship store is situated at 38, avenue de l’Opéra, in Paris.