Garmin has installed an interactive Digital Signage solution in the window of its store in the Eurocenter shopping mall in Moscow to promote its new navigation system.

The solution combines a transparent window-foil with an interactive touch-screen that can be operated from outside the shop. The display with touch functionality mimics the touch-screen navigator product that Garmin is promoting, allowing visitors that pass by the store to get an idea of the interface.

DS expert Adissy advised Garmin on the technical specifications of the solution and selected a Philips LCD display BDL4225 with interactive transparent touch-foil and an AOpen Digital Engine DE7000 to run the software and content that Garmin created themselves.

“Interactive solutions are ideal for drawing attention to our products,” according to Eugene Dobrynin, Director of Retail at Garmin. "This approach is completely in line with the company’s mind-set to make things easier for the consumer."