Westfield Stratford City, London, probably the largest shopping centre in Europe, was opened yesterday.

CBS Outdoor, which won the rights to ad-sales at the site, has installed a completely digital advertising offer, using 100 LCD vertical screens and 4 LED screens (from 20.8 m² to 127 m²) deployed both inside and outside.

The technical installation was by dZine and BF Technology. Samsung, Conrac, GDS and Daktronics supplied the screens.