Wayne, a GE Energy business is making an investment valued at more than $50 million to install a new DOOH platform called inOvationTV.

The network will be deployed at the pumps of thousands of fuel retailers across the country and will feature Gas Station TV (GSTV) programm, including sports from ESPN, business and personal finance news from Bloomberg TV, local weather from AccuWeather, and GSTV’s original social media television show, “Your Neighborhood.”

It is available free of charge to qualified stations and is installed either as a retrofit to stations already installed with Wayne’s Ovation dispensers, or available to retailers installing new Ovation dispensers.

The initiative will eventually nearly triple GSTV’s viewership from 27 million people to more than 70 million people monthly.