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Platt Retail Institute


Germany: Infoscreen Network Now has an Avatar

27 September 2011 15 h 27 min

Infoscreen-NatGeo-Station

Today Infoscreen (Ströer) unveils its new programming format. The network, which is deployed at platforms of both the regional railways (S-bahn) and underground (u-Bahn) across the country, has a new look, new topics and new content partners.

Every day, National Geographic will show the most beautiful photos from the animal world (in a feature known as “Schauplätze der Erde”), and Disney characters will entertain children in the “Kinder, Kinder” section of the programme.

Another important change is the use of an animated character – “Screenman” – to represent the network and to make the links between the various sections.

Categories : Ad-network, Ad-sales, Content, Germany, Underground

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