Commuters planning their evening Sky TV viewing can have personalised recommendations tweeted live to Transvision digital billboards in key rail termini nationwide. The innovative campaign was booked with JCDecaux by IPM and MediaCom and social media company Jam.

The digital screens invite the public to tweet Sky with their programme-related questions: “Tweet #whatsonskynow now and we’ll Tweet you back with something great to watch tonight or record on Sky+”. The tweets are then answered with a recommendation for a programme coming up later that day on Sky, with the response appearing on the billboards.

Everyone tweeting in will also be entered into a prize draw, for the chance to win a year’s subscription to Sky.

The campaign runs between 4 and 10pm at 16 major rail stations including London’s King Cross, Liverpool Street, Piccadilly and Victoria, as well as Glasgow Central, Birmingham International and Leeds.