FSi Creative, in tandem with their technology partner, Formetco Inc, have unveiled the first widescreen digital billboard screen in the Eastern Caribbean, driven solely by Scala’s digital signage software.

The screen, which went live commercially as an advertising platform on August 22nd in the Caribbean island of Dominica, is currently running on Scala 5 software.

The 10 / 20 MM Outdoor LED is expected to change the landscape positively for screen communication in the region. “We expect both Caribbean operators of digital signage platforms, as well as advertisers, to show considerable more interest in digital outdoor through 2011 and 2012,” said Kenny Green, CEO of FSi.