Newad today announced a major growth in its digital offering due to the addition of 700 LCD screens in 140 bars and nightclubs. Advertisers will now have a total of 1,300 digital screens targeting “Young & Affluent” consumers in Canada’s large urban city centers.

These new 24-to-80-inch digital screens integrated into Newad’s offer are located in Toronto, Vancouver, Calgary and Montreal and operated by BarNet.

In addition to running advertisements of 15, 30, 45 or 60 seconds as well as entertaining content, these LCD screens offer a variety of interactive features. They are located inside bars and nightclubs, very often behind the bar, around dance floors, in lounge areas and next to the coatcheck.

“We are pleased to share our extensive network and expertise with Newad so that national and local advertisers can benefit from new locations specifically designed to maximize the potential and impact of their campaigns,” said Brandon Lu, president of BarNet.

Among the 140 establishments that house the 700 screens, note, by city: Toronto : City Nightclub, Mansion Nightlclub, Vancouver : Barcelona and Blvd 22 : Calgary : Jr’s Billiards, Whiskey,  Montréal : Le Marquee and Muzique. On average, each establishment operates just over five screens and hosts 2,500 people weekly.