Berlin’s most famous department store, KadeWe , is currently running a static poster campaign – on the Wall (JCDecaux) network in Berlin and Potsdam – which features a U Snap element. The campaign is promoting the Wool and Cashmere collections for this coming autumn.

Passers-by who scan the posters with their U Snap app are taken to the online store where they can get additional information about the products on offer and also make their purchases.

This activity is part of a larger campaign that is running in the press, online and instore.