MusicMatic Belgique has been selected to create and broadcast MATCH and SMATCH’s in-store radios. The two chains have 70 stores in Belgium and Luxembourg.

MusicMatic also takes on an ad-sales role for both radio networks. With these additions, the company’s in-store radio ad sales operation – that already includes the Delhaize, Champion and Leader Price chains – covers 250 supermarkets with a reach of 2,800,000 customers per week.