Pearl Media has partnered with Patron and The Richards Group to launch the Patron “Simply Perfect” Art Project.

The campaign features live, working art studios—all within storefront windows—that offer emerging artists the opportunity to create works of art for auction in support of four art organizations across the country. Using digital media and QR codes, consumers will be driven to an auction website (eliminateregifting.com) with proceeds from each sale benefiting the art organizations. The artwork that sells for the highest price will be featured in a Patron print ad in 2012.

Pearl Media was responsible for the complete execution of the campaign, which runs today through Dec. 31, 2011.

Each studio is active throughout afternoons and evenings, Wednesdays through Sundays. During all other times, the art will be on display in each window, along with a video screen showing the progression of the collective work. To view the art in the making, you can visit one of these four "Simply Perfect" Art Project locations:

· Chicago – 50 East Chicago Avenue (between North Wabash Avenue & North Rush Street)

· Los Angeles – 7024 Hollywood Blvd. (between North Sycamore Avenue & North Orange Drive)

· New York City – 454 West Broadway (between Prince Street & West Houston Street)

· San Francisco – 581 Market Street (between 1st Street & 2nd Street)

In-Studio Artist: Theresa Hackett – Photos Credit: Brian Ach/AP Images for Patrón Spirits