Following a competitive tender, Clear Channel has won the outdoor advertising contract for Westfield Regional which will see more than 100 digital screens installed in top ranking malls in major cities across the UK including Birmingham, Derby and Belfast.

CCUK has also won a contract extension with Meadowhall to install new digital screens which, together with Westfield Regional, will expand its digital portfolio by 60%.

In total CCUK’s current digital mall estate of 180 screens will grow to 288 by Q1 2012, giving advertisers the opportunity to reach a total footfall of more than 8m shoppers per week across the network.