Bulzī Media has been selected to deliver real-time micro-audience measurement capabilities to RMG Networks’ Digital Place-Based Media networks, consisting of more than 130,000 digital screens.

The partnership allows RMG to measure and report audience in any Designated Market Area (DMA) or local geographic region on their networks. 

Over the last several months, RMG has participated in Bulzī’s field trial program of LOCALīz, a new audience measurement technology which leverages billions of daily anonymized mobile phone location records appended with demographics to measure audience on an individual screen micro scale level.

The two companies are now preparing for a national rollout of the advertising audience measurement program across RMG’s networks.