Canada: iSIGN Selects BroadSign to Manage Couche-Tard’s 5,600 Screen Network
24 November 2011 20 h 14 min2 Comments
iSIGN Media has signed an agreement with BroadSign to manage its DOOH network in Couche-Tard’s 1,400 convenience stores.
The system is the largest owner/operator network of in-store digital media in Canada. Each convenience store has 4 screens installed at the point of sale, running brand loyalty programs, public service announcements and in-store promotions.
Once the installation of iSIGN’s Interactive Messaging Solutions software is completed, it will also be the world’s largest fully interactive digital signage network.
The deployment of BroadSign’s software is scheduled to be completed in early 2012.
“Less than twelve months ago we started a pure technology integration partnership with iSIGN that enhanced our digital signage platform with a mobile advertising solution. Today, following their acquisition of Pinpoint Media and the Couche-Tard network operation, we have expanded our relationship, and iSIGN has become our biggest Canadian client networks,” shared Brian Dusho, CEO of BroadSign International.
Categories : Ad-network, Ad-sales, Canada, Convenience Store, Digital Media, Mobile Interaction, Mobile Marketing, Software
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