ICA has expanded its in-store TV network to selected ICA Nära stores.

ZetaDisplay, which has a framework agreement in respect of the supply of Digital Signage to ICA, has provided the technical platform, software, operation and other services for the deployment.

The ICA Group has about 1,400 trader-owned stores in Sweden. Since 2008, ZetaDisplay has installed the ICA in-store TV platform in over 120 ICA stores and has fitted another 100 stores with various Digital Signage solutions.