Saks Fifth Avenue comes back this year with another 3D projection mapping show covering the entire flagship store: The Snowflake & Bubble Spectacular. Launched on November 21^st, it will run every night for 5 hours until January 6th, making it the longest outdoor video mapping experience in the world.

The operation, designed by Iris, uses a custom-built 6-projector system and a new soundtrack, composed exclusively for the show.

Steve Sadove, Chairman and CEO of Saks Fifth Avenue said, “The show is quite an undertaking, using state-of-the-art video technology to animate the entire Saks building. It, along with our windows will be a must-see for everyone spending the holiday season in New York.”