Digital signage industry pioneer Lou Giacalone Jr. has joined Portland-based TargetPath LLC as a Vice President, Digital Media Client Services. In his new position, Giacalone will be responsible for developing new business and guiding existing clients on digital media strategy and technology.

Giacalone will work from the company’s new office in New York.

TargetPath LLC is a technology consulting firm specializing in the digital display technology and digital media industries. It has offices in Portland, San Diego, New York and Amsterdam.