Screenbase and KR Media have created a digital campaign for perfume retailer Sephora, which is currently running on the 270 Media Transports screens in Paris stations.

The key feature is the use of a sequence of screens in the network to create a scenario around the message and to tell a story: “The Sephora Polar Bear leaves foot prints in the snow, from one screen to another, distributing presents along the way.”

The campaign started on December 7th and runs until December 13, 2011.