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Platt Retail Institute


France: Mood Media Takes On Technical Management of Clear Channel’s Shopping Centre DOOH Network

13 December 2011 18 h 12 min1 Comment

moodmedialogoMood Media and Clear Channel France have entered into a strategic partnership to equip and operate the Clear Channel DOOH network currently being deployed in a hundred shopping centres across France.

Moood will be responsible for the complete communication platform, which will use its TeamCo software solution for the management and distribution of content.

Clear Channel intends to install 500 vertical totems with 65-inch screens, and 400 50-inch horizontal screens. Content will be advertising, information relevant to each individual centre, as well as “infotainment”.

Below is a video of the totems recently installed in the Parly 2 shopping centre (Unibail-Rodamco) just outside of Paris.

 

Categories : Ad-network, Ad-sales, France, Hardware, Integrator, Mall, Software

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One Response to “France: Mood Media Takes On Technical Management of Clear Channel’s Shopping Centre DOOH Network”

  1. [...] group’s digital screen portfolio was a priority as well, with significant deployments in France (shopping centres), Belgium (train stations), Sweden (Stockholm‘s tube- see photo) and United Kingdom (digital bus [...]

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