Kinetic Worldwide has released the Global Digital Out of Home Handbook.

The Handbook covers the global context of digital OOH including market sizes, growth rates, (some) media owners, formats, environments, research and creative innovation. Each regional environment is accompanied by a Kinetic view on developments.

The document quantifies that digital OOH is currently worth 7% of all Out of Home expenditure globally and that China is the leading market, with $2.76bn. US ($1.1bn), UK ($157m) and Germany ($51m) follow.

Figures on the French market, however, are wrong: DOOH revenues in France are obviously not $ 696K, as the study states (but around $ 20m / € 15m).