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Platt Retail Institute


France: Clear Channel Launches Digital Network with Coca-Cola

21 December 2011 10 h 32 min

Clear_Channel_Coca_Cola_Starcom_VivakiAt the beginning of December, Clear Channel France, along with Coca-Cola and Territoires (Starcom’s OOH department), launched the first campaign to run throughout its entire digital park in French shopping centres.

The 10-second spots were created by Publicis Conseil, together with Clear Channel’s in-house design studio. They can be seen on the 130 totems in the network up until December 31.

Clear Channel’s digital platform covers as of now 11 malls: Parly 2, Belle Epine, Val d’Europe, Aubervilliers le Millenaire, Chambourcy, Boulogne-Billancourt Les Passages, Claye Souilly, Pontault Combault, Bordeaux Mérignac Soleil, Montpellier Grand Sud and Nancy St Sébastien.

Categories : Ad-network, Ad-sales, France, Mall

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