Gérard Hunger, President of Metrobus (Médias & Régies Europe / Publicis) announced that the company’s turnover grew by 10% in 2011 (Metrobus published a figure of €145M in 2010).

The increase is largely due to its digital network, which now counts over 500 screens in the Parisian metro. These new faces “not only generate turnover, but also attract advertisers who previously were reluctant to ‘go underground’.”