The new digital media channel in 80 Total motorway service stations, which was announced in March 2011, will be launched within the next few days.

Developed by Mood Media France, it uses a 7-minute loop (the average waiting time spent on site) composed of information messages varying in length from 40 seconds to 1 minute 20.

Content is supplied by media partners such as Météo France (weather), France 24 (news and sport), Relax News (leisure), Warner & Allo Ciné (cinema)…) and other partners such as Prévention routière (a road safety association).

An avatar in the brand’s colours (see image) will represent and host the channel.