Isabella Products, a mobile device and services company, and Scala have announced a strategic partnership under which both companies have agreed to develop sales, marketing, and technology initiatives for 2012 and beyond for the digital signage market.

Scala, in its efforts to better serve Small and Medium Business (SMB) with its SignChannel service, will support Isabella Products’ Vizit and Mini devices to provide a low cost cellular networking solution for SignChannel users. Isabella will in turn develop a Digital Signage version (DS) of its Vizit interactive display and Mini 3G USB stick optimized for use with SignChannel.

“The Mini-DS is a game changer,” said Jeff Porter, President of SignChannel. “Just plug the Mini-DS into any TV and you will have a SignChannel player. It couldn’t be easier. In addition, the Vizit-DS makes deploying a kiosk just as easy – simply add electricity, nothing more! With SignChannel’s ease of use and Isabella’s relationships in the cellular industry, deploying digital signage and kiosks just got a whole lot simpler.”

Vizit-DS is a 10.4” full-touch interactive media display that wirelessly receives and plays images and SWF files while allowing viewers to interact and share the display’s content remotely. Mini-DS is a 3G USB stick that can be inserted into digital televisions, digital photo frames, and digital monitors to deliver content across the cellular network.

They will be marketed through Scala’s existing global sales and distribution channels.