IDklic has announced the launch of Sofiadis TV, a new information and advertising digital media channel that will eventually cover all of the 235 independent pharmacies in the Sofiadis group in Belgium.

The Brussels-based company will manage both the technical and editorial operations, as well as ad sales.

The first deployment was on December 15, with rollout proceeding rapidly as nearly 100 outlets will have been equipped by February 1st 2012.

As a result, 830 out of the 2000 most important pharmacies in the country now benefit from iDklic’s Pharma Seen TV concept.

The company is also continuing its plans to export this concept across Europe, with an initial contract having just been signed with an Irish company.