Coca-Cola is causing quite a stir in South America at the moment with its outdoor digital installation: “La Cascada”.

This virtual waterfall was created by the London-based Nexus Interactive Arts. It uses a 16mx4m LED screen and an interactive movement capture system that allows spectators to play with the content.

“La Casacada” was inaugurated last November in Equator at El Condado shopping centre (see video) and is now on tour throughout the rest of the continent, starting with Honduras and Colombia.