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Platt Retail Institute


Spain: Bilbao Airport Gets Digital Touristic Information Point With Audience Measurement Solution

13 January 2012 11 h 06 min

DS_Digital_Screens_Zeta Audiovisuales_Bilbao_Airport_de

The Basque Country Tourism Office at Bilbao Airport has recently been upgraded with a new digital installation. Seven vertical HD screens placed in a circle shape have been deployed, displaying the most representative images of the region, as well as two interactive touch screens, where users can access information in various languages and send it to their smartphones by e-mail.

The installation has also been fitted with AlliO , an audience measurement solution developed by TruMedia (through its Spanish representative DS Digital Screens), that measures the number of viewers as well as “the level of their interest”.

Zeta Audiovisuales was responsible for the technical deployment, whilst the design has been realized by Iturralde Y Sagües Ingenieros.

Categories : Airport, Audience, Digital Media, Marketing Network, Service network, Software, Spain

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