Ocean Outdoor will present exclusive branded content from London Fashion Week this February using images and news supplied by the editorial team at fashion title Vogue.

Advertisers will be able to align their brands with original content from the international fashion show, which will be screened on Ocean’s Eat Street screen in the Westfield London Shopping Centre.

Conde Nast Digital’s Vogue.co.uk will provide daily highlights from all the catwalk shows, behind the scenes footage and live daily Twitter updates from the 100 or so events as they unfold.

London Fashion Week, which runs from February 17 to 22, builds on last year’s success with a special Stella McCartney collection celebrating and referencing her designs for Team GB in the Olympics and the first show from the late Alexander McQueen’s affordable label, McQ.