CBS Outdoor France (CBSOF) and Cübb have announced an exclusive strategic partnership in France.

The specialist in large format outdoor advertising will integrate the Cübb range (Cyklop, Cyspace, Easylike, etc…) into its new portfolio of “Digital and Interactive Solutions”.

For Candice Smadja, Director Marketing & Communication CBSOF : “This partnership enables CBS to increase its collection and offer innovative solutions which are complementary to the (static) Large Format. Cübb brings us its experience and expertise in digital and interactivity.”

Most importantly, this agreement marks the entry of another major French OOH player into digital, following the recent announcements of JCDecaux in Paris Airports, Clear Channel in shopping centres, MediaTransports in the Paris Region Underground and national railway stations, and Insert in newsagents.