Ströer’s mobile app Vooh !, which connects static and digital posters with personal terminals, has a brand new function – augmented reality.

Passers-by can now point their mobile phones at a poster and see it come to life.

Christian von den Brincken, Director of Marketing and Strategy at Ströer Sales & Services GmbH suggests : “Car manufacturers, for example, can show their new models in 3D and let users change colour, options etc….”