OOH company Primall Media (Primedia) has recently increased its digital portfolio by installing 12 Skyscrapers and two Video Walls in the Sandton City Shopping Centre.

“The 12 Skyscrapers each consist of two 47 inch HD screens stacked on top of each other which seamlessly display digital advertiser content, with large-format static graphics on the reverse of the unit,” says Primall Media’s Director Darren Katz. “The Video Wall is made up of 12 x 12 47 inch HD screens and both mediums are sold as linked digital packages. All screens have been imported and are already carrying advertising for the likes of Hugo Boss, Standard Bank, Pepe Jeans and Zara.”

This adds to the 12 digital screens that were already operating in the centre.