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Platt Retail Institute

Spain: Investment in DOOH Expected to Rise by 5.7%

25 January 2012 11 h 01 min

Zenithmedia_logoAccording to ZenithMedia, total spend on DOOH advertising in Spain is expected to reach €11.1m in 2012. This would represent an increase of 5.7% over 2011 (€10.5m).

Such a rise goes against the trend of a struggling advertising market, which is expected to decline by 2.1%.

Categories : Ad-network, Ad-sales, Media Agency, Spain, Study

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