Neo Advertising, the Swiss leading Digital Out-of-Home advertising company has announced strong growth and profit in 2011 as well as positive 2012 outlook.

The company has posted for the fiscal year ending 31.12.2011 net revenues toping EUR 4.6 million, a 126% growth compared to previous year. EBITDA margin reached 24% at EUR 1.1 million.

The financial performance is primarily explained by a strong growth in two of Neo’s most important segments – Airport and Shopping mall, which together accounted for 56% of Neo Advertising 2011 turnover.

“We are extremely satisfied with the financial performance of the company. It not only shows that there is a digital case in the Out-of-Home market, but that as revenues ramps up and technology prices drop, Digital Out-Of-Home margins outperform traditional Out-Of-Home margins” commented Christian Vaglio-Giors, Director of Neo Advertising. “Although we remain prudent for the years to come, the recent business activity and developments show that we can expect durable and strong top line growth while improving operating margin”.

The Swiss Digital Out-of-Home market grew by 46% in 2011 (source: Mediafocus.ch) to reach gross revenues of EUR 9.9 million (i.e. digital revenues of APG/SGA and Clear Channel are not included). The Point-of-Sales vertical is the most important contributor with 61% of the Swiss Digital Out-Of-Home market, followed by the Transport vertical with a contribution of 20%.