Monster Media partnered with marketing agency StreetVirus to create an interactive marketing campaign for Katy Perry’s second fragrance – MEOW, at the prestigious Los Angeles-based shopping centre, The Grove.

Using Monster Media’s portable digital storefront equipped with photo-taking station, shoppers were able to create a personalised ornament and become part of the cat-shaped bottle by taking a picture of themselves and placing it within the ornament. Participants were then prompted for their email addresses which were entered using the touch-screen.

Once this stage was completed, their ornaments were ‘’hung’’ on Katy Perry’s Christmas tree displayed on an adjacent LCD wall (a 2×3 matrix of LCD screens within the storefront) and an automatic email was sent to their inbox with a link to their decoration and instructions on how to print it and hang it on their own trees.

The campaign resulted in more than 5,134 photos taken, 2,200 photos saved and 1, 766 email addresses acquired, according to Monster Media’s analytics. John Payne, Monster Media’s president, expressed his satisfaction with the ‘’infectious buzz’’ created saying ‘’The Katy Perry campaign is a great example of the cross-channel combination of digital signage, interactivity and email marketing in a high-end retail setting."

[Watch the interactive ad here]