According to the Outdoor Media Centre, spending on DOOH in the UK increased by 14.1% in 2011 to €150M (£125M).

The fourth quarter was particularly strong, at €47.4M (£39.3M), representing an increase of 28% on the same period in the previous year.

This performance took place in the context of a relatively flat OOH market in the UK, which, at €1,068M (£886.3M) grew only by a modest 1% compared to 2010. As a result, the share of DOOH as part of the overall OOH spend continued to grow, reaching 14% in 2011.