Harris Broadcast Communications and PSCo Technical Distribution have announced a Digital Out-Of-Home distribution and market development agreement. The agreement provides PSCo Technical Distribution with UK distribution rights for Harris Digital Out-Of-Home (DOOH) solutions via its network of channel representatives throughout the country.

Additionally, PSCo Technical Distribution will undertake a market development programme to promote the role of digital signage in key vertical market sectors, such as retail, transport, corporate and leisure. The agreement represents the latest development in Harris’ strategy to further market share in these important vertical sectors.

“This agreement is a win-win for both companies, as Harris can leverage PSCo’s local business expertise and experience in assessing complementary AV technologies to drive growth in its target markets. And, this collaboration will fast-track our channel representatives into new and emerging applications for digital signage networks” said Paul O’Reilly, managing director of PSCo Technical Distribution.