JCDecaux Innovate runs an outdoor campaign for McCain, which includes ten fully-wrapped bus shelter specials, fitted with 2-feet high, fibre-glass potatoes, in addition to billboards, roadside six-sheets and point of sale six-sheets at Tesco, ASDA, Morrisons and Sainsbury’s.

Digital Outdoor also reaches commuters with tailored messaging on screens in train stations. The campaign is set to be introduced in major cities across the UK, including London, York, Nottingham, Glasgow and Manchester.

The campaign was booked with JCDecaux by PHD and Hyperspace.