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Platt Retail Institute


UK: National Centre for Domestic Violence Launch User Controlled Billboard Campaign

4 May 2012 18 h 15 min

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The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched April 30, 2012, runs on JCDecaux’s large format e-motion screens and encourages passers by to get involved in the…More

Belgium: Clear Channel Launches the Country’s First ‘Ad-e-motion’ for Uki’s 2nd Anniversary

3 May 2012 10 h 05 min

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Uki, the Belgian animated television series for children produced by Universal Music, celebrates its second anniversary this year. To mark the event, an ‘ad-e-motion’ campaign presenting the program’s characters is run on Clear Channel’s 32 screens located at the centre of Brussels Midi’s main corridor (Brussel Midi is the biggest railways station of the Belgian…More

France: Insert Bought Out by its Board of Directors

2 May 2012 7 h 00 min

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Insert was bought out by five of its directors: Frédéric d’Assigny who re-occupied his position at the head of the company last September [fr], and four other managers.   The latter bought the majority of the capital from the British investments fund Fortelus on the occasion of a capital increase and in the context of…More

Spain: AsomaTV Converts to Broadsign

26 April 2012 18 h 17 min

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BroadSign has made another step in Europe: after its recent deal with Call2Action – one of Poland’s leading DOOH operators – the Canadian/American firm has just announced a partnership with Spain’s AsomaTV. Until now, AsomaTV relied on solutions from C-nario/YCD & Cisco to drive its various networks, but will now use Broadsign’s SaaS software platform….More

USA/Canada: New Example of Mobile / DOOH Convergence – Bee Media Acquires Adcentricity

24 April 2012 10 h 20 min

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Bee Media, which operates a platform that delivers location-based advertising and promotions to mobile phones, has acquired Adcentricity – a media planning and buying agency for North American DOOH networks. The amount of the transaction was not disclosed. Adcentricity, just like See Saw networks before it, was struggling to maintain its position as a pure…More

UK: Face Britain’s Campaign – Part 2

20 April 2012 14 h 57 min

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Further to our previous article about the ‘Face Britain’ campaign: below is a portrait of the Queen, made up from thousands of individual portraits painted by children, that is now running across JCDecaux’s Transvision screens.

UK: Campaign – The Avengers Assemble on Ocean Outdoor’s Battersea Power 7 and Digital Screens

20 April 2012 13 h 05 min

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Disney currently runs a two-week campaign for its new blockbuster The Avengers Assemble on Ocean Outdoor’s Battersea Power 7 and a portfolio of full motion digital screens ahead of the movie’s UK release on April 26. A 2D campaign features on the Square Tower and a 96 sheet in a special build at BP7, featuring…More

UK: 200,000 Children’s Portraits to Form Giant Image of HM The Queen – across Buckingham Palace and on JCDecaux and BBC Digital Screens

18 April 2012 17 h 00 min

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Thousands of self portraits by children from across the UK will be projected on to the frontage of Buckingham Palace to form a montage image of HM The Queen, from 8.30 p.m. on Thursday 19th April 2012. The Face Britain projections will run from 8.30 pm – 11.30 pm for three nights until Saturday 21st…More

UK: ECNlive Re-Launches DOOH Network in Corporate Buildings

18 April 2012 16 h 22 min

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Formerly Executive Channel Europe, ECNlive, the first pure-play digital media network for corporate office environments in the UK, has rebranded and is re-launching with an expanded digital display network. The network now reaches over 300,000 business people and covers more than one hundred of the largest corporate buildings in London, including Tower 42, CityPoint, The…More

UK: Microsoft’s New DOOH Campaign Features Facial Tracking, Augmented Reality and Gesture Control

17 April 2012 14 h 44 min

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Microsoft has launched a new digital out-of-home campaign designed to drive people to The Capitol Tour, an immersive Internet Explorer companion site to the Hunger Games film that has been created in partnership with Lionsgate. It will run on Clear Channel’s 6 sheet poster units across London for two weeks. The campaign utilises interactive technology…More