OMG Outdoor (Omnicom Media Group) has joined OVAB Europe (Out-of-Home Video Advertising Bureau Europe) The German OOH media agency will take part in the association’s efforts to develop standardised audience metrics for out of home digital displays.

IAB Spain (Interactive Advertising Bureau) has just released the White Paper: “Digital Signage, the fourth screen”. The document, intended to advertisers and advertising agencies, details all key aspects of the digital signage industry: content, technology, audience measurement metrics, integration with other digital media, etc. Digital Signage; la cuarta pantalla View more documents from IAB Spain…More

ABDOH, the Brazilian Digital Out-of-Home Association, and Digital Signage Federation (DSF) have joined the Digital Place-based Advertising Association (DPAA). Founded in April 2008, ABDOH’s current 16-member organization is comprised of the most influential DOOH operators in Brazil. In the last three years, the association has been developing relationships with many different marketing and technological sectors…More

PlaceWise Media, DOmedia, and Ayuda Media Systems have recently joined the The Digital Place-based Advertising Association (DPAA). This brings the total membership of the association to 32, an increase of seven new members since the beginning of the year. DOmedia, of course, is an Out of Home Advertising Marketplace, and Ayuda is a developer of…More

OVAB Europe has a new member: Digisky, a privately held company established in 2004 with offices in Russia and Ukraine. Digisky provides end-to-end digital signage solutions to more than 50 clients in the CIS market including: METRO CC, OBI, Castorama, IKEA, Selgors CC, Bin Bank, Dream House, Okey, Orange Fitness, City Fitness, Real, Mega Shopping…More

Two Munich-based companies have just joined OVAB Europe: software solutions publisher memedia and the integrator, Smart TV-Networks. This brings the total number of members of the association to 21.

OVAB Europe is now expanding its reach into the Middle East and North Africa (MENA).  Abu Dhabi-based AD Media Digital Out of Home (AD Media DOOH), whose Al Barq Digital brand operates a DOOH network in the largest shopping malls in the UAE, is the first member to join the association in the region. “Digital…More

Haivision Network Video today announced that it has joined the Digital Screenmedia Association (DSA). "We’re pleased to be joining with other industry leaders and DSA members to advance the development of the global digital signage, interactive kiosk, and mobile media community," said Peter Maag, executive vice president at Haivision. "As digital screenmedia technologies continue to…More

French industry association APCAD (l’Association pour la Promotion de la Communication Audiovisuelle Dynamique) has been re-named as DMAF, Digital Media Association France. This change follows on from the new “official” name for the French Digital Signage industry adopted by the association on September 22nd. The name “Communication Audiovisuelle Dynamique” had been changed to “Digital Media”…More

Al Barq Digital, with support from OVAB Europe, has announced its intention to mobilise the MENA digital media industry with the creation of an OVAB organisation in the region. “Its mission will be to raise awareness and build reputation for Digital Out of Home as an independent and accepted medium within the media landscape; as…More