Tesco is currently testing augmented reality to allow shoppers to view 3D projections of around 40 products (DVDs, TVs, Games, etc…) before they buy them, both in store and online. The system, developed by the Kishino agency, is straightforward: present a marker in front of a webcam and product in 3D appears on a computer…More

British agency Appshaker recently designed a campaign for National Geographic Channel in Hungary based entirely on digital media. The campaign used a giant digital screen with an augmented reality system that gave the public the sensation of being immersed in the world of dolphins, dinosaurs and wild animals that characterise the channel. The campaign is…More

Heineken has extended its recent TV campaign in Taiwan with an interactive digital OOH operation. It features a large outdoor LED screen installed on a building covered in a sheet in the beer brand’s colours, and instructions on the ground inviting passers-by to position themselves correctly to be able to interact. But interact with what?…More

Total Immersion, global leader in augmented reality, has received USD $5,5M in a funding round led by Intel Capital joined by existing investors Partech, iSource and Elaia Partners. The new funding will be used towards further development of the D’Fusion platform and to drive new usage of augmented reality for end-users. Specifically, the team will…More

Italian agency OnScreen Communication has rolled-out interactive kiosks in shopping centres in Rome and Milan to promote American Express’s new Club Membership Rewards Programme. A promotional catalogue, given to the prospects, becomes the controller of an Augmented Reality game, in which the player has to drive a virtual shopping cart and try to collect as…More

Soft Audiovisuel, one of France leading Audiovisual & Digital Signage integrators, has signed a partnership agreement with Augmented Reality solution provider Total Immersion. Announcement has been made by Soft’s CEO Jean-Pierre Gaillard in an interview published today by Ooh-tv.fr.

Total Immersion has announced the addition of Augmented CPG as a Certified D’Fusion Value Added Reseller to its North American Partner network. Based in Montreal, Augmented CPG is North America’s first augmented reality studio focused on the consumer packaged goods sector.

Marseilles-based agency C4M has just developed two Augmented Reality Iphone applications for a Point of Sales advertising and Augmented Packaging campaign for Pasta company Lustucru. Basically, a poster in the store invites you to download a first Lustucru iPhone app. The app opens your video cam, which recognizes the poster and displays a Lustucru Martian…More

Total Immersion has announced the addition of Eveo as a Certified D’Fusion Reseller to its North American Partner network. Based in San Francisco, Eveo specializes in “unique ways to bring healthcare content to life, reinforcing products and educating patients and physicians — in medical settings, at tradeshows, on the web and on mobile devices.” According…More

Total Immersion has expanded its strategic Partner Program to VARs and Resellers in Scandinavia. The program aims to recruit strategic Partners in a range of vertical markets throughout Sweden, Norway, Denmark and Finland, and equip them with the tools to independently market and develop customized AR solutions. TI operates the world’s largest AR Partner network. …More