Total Immersion has expanded its strategic Partner Program to VARs and Resellers in Scandinavia. The program aims to recruit strategic Partners in a range of vertical markets throughout Sweden, Norway, Denmark and Finland, and equip them with the tools to independently market and develop customized AR solutions. TI operates the world’s largest AR Partner network. …More

The LEGO Group is currently rolling out its augmented reality DIGITAL BOXES to all LEGO Brand Retail Stores worldwide after a successful evaluation phase that started in November 2008. The LEGO DIGITAL BOX allows consumers to see what the LEGO sets will look like when they have been fully assembled. Children, big and small, just…More

Total Immersion, the global leader in augmented reality (AR), has announced the addition of Credelis Media Group Inc. to its North American Partner network. Miami-based Credelis (CMG) is a media company specializing in digital “Outernet” solutions.  “The Outernet combines emerging digital mediums, such as digital signage and touchscreens, together with mobile, the web and out-of-home…More

Dutch Company CityScape Media has just released an Augmented Reality application for the Out-of-Home Industry : “By using your iPhone as a medium, you can insert a virtual layer on top of the visual of the campaign. When looking at a bus-shelter advertisement through your iPhone, the visual will come alive! Want to see a…More

German company metaio has just released a new version of its open augmented reality browser junaio, which can now be used indoors. “By combining the GPS- and compass-based geo-information with the so called LLA-marker-technology (patent pending) users can experience augmented reality not only in the world outside but even within buildings.” says the press release….More

Total Immersion has announced a large expansion of the company’s strategic Partner Program, rolling out the initiative to VARs and Resellers in North America.   The program aims to recruit strategic Partners in a range of vertical markets throughout the U.S. and Canada, and equip them with the tools to independently market and develop customized Augmented…More

As reported in David Weinfield’s blog, Yahoo! has deployed an installation mixing digital signage and augmented reality (Update : AR technology has been provided by Total Immersion) in its Fancouver zone (an entertainment centre created and run by the Internet brand in Vancouver during the Olympic Games). Passers-by in front of the screen can see…More

Tokyo-based LM3Labs is currently running a promotion campaign using Augmented Reality for a new Philip Morris product. The operation features 12 pairs of hostesses equipped with tablet PCs, who make contact with smokers in streets. According to LM3Labs: “The augmented reality content is triggered by “markerless” images (there are no big black and white markers,…More

Portuguese company YDreams announced it has joined the recently launched The AR Consortium, which gathers a group of global companies that are pioneers on the development and creation of augmented reality technology, tools, applications, solutions or content. The eight founding members include French Int13 and Total Immersion, German Metaio, Austrian Mobilizy, US Neogence Enterprises and…More