SeeSaw has partnered with AOL’s Patch to provide hyper-local content on its affiliate digital place-based networks. Patch, part of the AOL Huffington Post Media Group, is a community-specific news, information, and community platform in over 800 regions. “Branded content is a core part of our strategy,” said Monte Zweben, founder and Chairman of SeeSaw Networks….More

PlaceWise Media, DOmedia, and Ayuda Media Systems have recently joined the The Digital Place-based Advertising Association (DPAA). This brings the total membership of the association to 32, an increase of seven new members since the beginning of the year. DOmedia, of course, is an Out of Home Advertising Marketplace, and Ayuda is a developer of…More

Dirk Hülsermann joins NEC Display Solutions Europe as the Manager for the company’s newly established DOOH Solutions business. Dirk will be responsible to implement the market launch of NEC’s DOOH ad-serving platform VUKUNET, an “automated hard- and software independent web platform which represents the whole workflow of a DOOH campaign ranging from planning, booking and…More

Here are the last funding operations that we have spotted over the past days: In the UK, RAM has completed a placing in order to raise £ 1 million (€ 1.2 million). This funding will be used to invest in the Iconic Screen roll out in Ram Vision. In the US, DOOH networks operator Access…More

SelfAdvert is currently in the final preparation phase for the launch of its new DOOH market place. A demonstration version is available to be viewed by future stake holders – ad-sales agencies, media agencies, software publishers- at the following address: http://demo.selfadvert.com (NB: inscription is necessary to have access to all functions) Olivier Billion, the company’s…More

rVue has announced the appointment of Robert Chimbel to its Board of Directors. “For the past ten years, Chimbel has held several high-level executive positions for Omnicom Group, Inc.. Since January 2006, he has served as CEO of The Component Group, a consortium of marketing communications companies that he created, consisting of three interrelated marketing…More

Specialised agency OMG Outdoor  has just relaunched its tool for planning below the line and ambient media OOH advertising campaigns. The platform has been re-named LYNX and benefits from an increased data base and more detailed information about available DOOH networks.

TracyLocke has formed an alliance with rVue under which the Omnicom Group, Inc. agency will use the booking platform to create customized DOOH campaigns. TracyLocke is also requesting its preferred vendors to develop network profiles on rVue’s platform for consideration in future plans.

Park Media has integrated the rVue demand-side booking platform into its digital signage software through an open Application Programming Interface (API). This partnership was developed to simplify and streamline DOOH media planning through a fully automated ad buying process. rVue has already announced similar agreements with Real Digital Media and BroadSign.

BroadSign and rVue announced today that the Open API integration between the two platforms has been completed. BroadSign carried out the initial phase of integration with rVue last year. Broadsign-powered networks can now be visible to the advertisers and agencies which use rVue to find DOOH ad inventory that meets their demographic and geographic criteria….More