BroadSign and rVue announced today that the Open API integration between the two platforms has been completed. BroadSign carried out the initial phase of integration with rVue last year. Broadsign-powered networks can now be visible to the advertisers and agencies which use rVue to find DOOH ad inventory that meets their demographic and geographic criteria….More

PlayNetwork has signed an exclusive agreement with SeeSaw Networks to sell advertisements for its offering of in-store video networks. Under the terms of the contract, SeeSaw will have exclusive rights to offer digital place-based advertising and sponsored programming segments across PlayNetwork’s Moms, Womans, Tweens, Young Adults, and Hispanic retail advertising networks. Currently, these networks are…More

Real Digital Media (RDM), provider of the NEOCAST SaaS platform for managing digital signage networks, and rVue, a demand-side platform for DOOH media planning and buying, have announced the open integration between the two platforms. “Current and future network operators using NEOCAST are now able to benefit from the automated delivery of location-specific details about…More

Ooh-tv met with Brian Dusho, CEO of BroadSign. He shares with us the next steps that the industry has to take to become a 20-30 billion dollar business. What prevents the industry today from becoming a significant player in the media landscape? In the past, we have had a lot of different issues holding the…More

A total of 150 video stores in the entertainment medien Partner Gmbh group have recently been fitted with a digital signage network run by a software solution supplied by CITYBoomer GmbH. The network will accept third-party advertising from the Yoorado online booking platform.

rVue Holdings, Inc. has secured over $1 million in a round of financing funded by institutional investors. Simultaneously, rVue Holdings was quoted on the OTCBB exchange trading under the symbol “RVUE”. The financing will support expanded deployment of rVue’s DOOH booking platform, Ad Exchange. Ad Exchange, now counts 49 networks or operators and an estimated…More

France-based SelfAdvert has announced the launch of a free Audience Measurement software, to be downloaded on its website. Branded SelfAudience LE, it allows to count people passing in front of a camera (no particular hardware limitations) and to measure attention duration. This software, to be used with Nvidia graphic cards only, is the result of a…More

A digital signage network is currently deployed in various German chains of drinks stores : Alldrink, Dursty, Neumayer Landshut, Heidebrecht, Heurich, Hoffmann, Huster, Lippert, Markgrafen and Riepen Wulf. It will cover 800 sites by this summer (vs 200 at present) and will reach 10 million people per month. The installation is powered by the CITYboomer…More

German on-line booking platform Yoorado is planning to virtually double its current base of 5,400 screens to 10,000 by mid-2010. Travel agency chain DERPART, which will introduce a new window-front digital signage network of 200 screens by this summer, will be amongst the newcomers to the platform. This installation, which will reach 600,000 passers-by per…More

German firm Go Digitals is currently deploying CITYBoomer’s digital signage solutions in Gros Mercat’s Cash&Carry stores in Spain. Thirty sites are already covered and a further thirty will be installed in the coming months. In total, 1,000 CITYBoomer systems will be installed. Ad-sales for the network will be undertaken by the SineQuanon agency as well…More