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Platt Retail Institute


UK: Campaign – The Avengers Assemble on Ocean Outdoor’s Battersea Power 7 and Digital Screens

20 April 2012 13 h 05 min

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Disney currently runs a two-week campaign for its new blockbuster The Avengers Assemble on Ocean Outdoor’s Battersea Power 7 and a portfolio of full motion digital screens ahead of the movie’s UK release on April 26. A 2D campaign features on the Square Tower and a 96 sheet in a special build at BP7, featuring…More

UK: 200,000 Children’s Portraits to Form Giant Image of HM The Queen – across Buckingham Palace and on JCDecaux and BBC Digital Screens

18 April 2012 17 h 00 min

JCDecaux_Face Britain teaser April 16 2012_de

Thousands of self portraits by children from across the UK will be projected on to the frontage of Buckingham Palace to form a montage image of HM The Queen, from 8.30 p.m. on Thursday 19th April 2012. The Face Britain projections will run from 8.30 pm – 11.30 pm for three nights until Saturday 21st…More

UK: Microsoft’s New DOOH Campaign Features Facial Tracking, Augmented Reality and Gesture Control

17 April 2012 14 h 44 min

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Microsoft has launched a new digital out-of-home campaign designed to drive people to The Capitol Tour, an immersive Internet Explorer companion site to the Hunger Games film that has been created in partnership with Lionsgate. It will run on Clear Channel’s 6 sheet poster units across London for two weeks. The campaign utilises interactive technology…More

France: Sound Machine Campaign for Nes by Marcel

16 April 2012 14 h 15 min

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The Marcel agency has just run an interactive digital media campaign for Nes, the Nescafé’s coffee brand targeting the young people, at the Gare du Nord railway station in Paris. The company had installed a “sound machine”, comprised of a touch-screen, a sound system and a coffee-dispensing machine, to attract travellers attention. The idea was…More

UK: Grand Visual Appoints Ric Albert as Motion Graphics Director

13 April 2012 12 h 39 min

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Ric Albert joins creative technology and production services company Grand Visual, in the newly created role of Motion Graphics Director. In this role, Ric Albert “will continue the development of Grand Visual’s production services and techniques specifically aimed at driving effective use of digital OOH as a truly creative medium”. Ric Albert joins Grand Visual…More

UK: China Promotes Market Focus Status at The London Book Fair on Twin Towers West

13 April 2012 12 h 20 min

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The Chinese publishing industry is launching a digital campaign on Ocean Outdoor’s Twin Towers West. The aim is to promote and encourage visitors to the China: New Perspectives, New Concepts 2012 – Market Focus Professional and Cultural Programme, which will showcase Chinese publishers and writers at The London Book Fair (16 – 18 April). Copies…More

Germany: Mercedes’ “Key to Viano” Campaign Puts Viewers in Control

6 April 2012 6 h 20 min

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In an effort to promote its new vehicle, Viano, the German luxury automaker, Mercedes Benz has recently run an interactive campaign on Wall’s digital network in Berlin underground station Friedrichstrasse. The campaign allowed passers-by to interact with the screens using their very own car keys. By doing so, they could witness the descent of different…More

USA: Consumers Create Instantaneous ‘Works of Art’ on HTC’s Super-Size Tablet

6 April 2012 5 h 34 min

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Wishing to offer a hands-on experience of its latest tablet and pen app- Scribb, HTC made use of 21 of Monster Media’s iPOPTM kiosks installed in NCM movie theatres and 10 of Clear Channel Outdoor’s digital bus shelters across San Francisco, giving consumers the unique opportunity to test-drive the device in a larger- than-normal format….More

UK: Vodafone is Launch Advertiser on JCDecaux’s Eurostar Digital Networks

28 February 2012 18 h 59 min

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JCDecaux Airport has launched sales at Eurostar with Vodafone UK as the first advertiser, in a campaign planned and booked by Kinetic. Vodafone will use the new digital media space to promote the Vodafone One Net service to the business audience, as part of a wider out-of-home campaign. Four different ‘team building’ creative executions will…More

Ireland: CBS Outdoor and Screenreach Run Interactive DOOH Campaign for Cadbury Dairy Milk

27 February 2012 22 h 07 min | 1 Comment

Cadbury Interactive on dPods Dundrum Feb 2012_de

This weekend, CBS Outdoor unveiled the first ever interactive campaign on their dPods in Dundrum Town Centre. The campaign invites shoppers to play the interactive Cadbury Dairy Milk “Move a Square” puzzle game via their iPhone or Android device.  Participants download the free Screach app and use their smartphone as their game controller to play,…More