Clear Channel has partnered with Madonna to launch a worldwide campaign of her latest single and video, “Give Me All Your Luvin”utilizing its international media platforms (radio, digital, mobile and outdoor). The campaign includes the new single airing on Clear Channel and partner radio stations and websites around the world, simultaneously with the full music…More

ISE 2012 ended last Thursday on a new record high: over 40,000 visitors walked through the doors of the RAI Amsterdam during the three days of the show – an increase of 15% on the 34,870 visitors recorded for the previous year. The number of exhibitors was also up by 15% compared to 2011, exceeding…More

A strong connection between branded mobile content and Out of Home advertising has been established by Out of Home media agency Kinetic Worldwide and sister mobile marketing agency Joule, in the latest round of its research into mobile technology usage outside the home. The Kinetic/Joule study found that 38% of mobile app users have searched…More

Digital agency Digitas France (VivaKi/Publicis Group) has just launched ist “Connected commerce for active brands” unit, which is designed to help brands with their overall approach to connected stores: commercial architecture, innovation, technological infrastructures, merchandising recognition, branding, understanding consumer behavior and e-commerce. This new unit is based on a network of partners within the Publicis…More

Monster Media partnered with marketing agency StreetVirus to create an interactive marketing campaign for Katy Perry’s second fragrance – MEOW, at the prestigious Los Angeles-based shopping centre, The Grove. Using Monster Media’s portable digital storefront equipped with photo-taking station, shoppers were able to create a personalised ornament and become part of the cat-shaped bottle by…More

Mood Media Corporation has extended its contract to supply TJX, a major US-based, multi-banner retailer, with in-store music and messaging. The scope of the contract includes the development of content for music and messaging and the installation of Mood Media’s Internet Media Player. TJX has 2,200 stores across the United States, Canada and Europe.

CBS Outdoor France (CBSOF) and Cübb have announced an exclusive strategic partnership in France. The specialist in large format outdoor advertising will integrate the Cübb range (Cyklop, Cyspace, Easylike, etc…) into its new portfolio of “Digital and Interactive Solutions”. For Candice Smadja, Director Marketing & Communication CBSOF : “This partnership enables CBS to increase its…More

Inwindow Outdoor and Intel have unveiled the "Experience Stations”, i.e. seven-foot tall, free-standing kiosks that are operating as part of a pilot program in five mall and hotel locations across the USA. The units feature seventy-inch high definition screens and a number of immersive technologies, including gesture interaction, multi-touch screens and near field communication. They…More

In 2010, Amsterdam’s famous Ajax football club awarded the creation of the ‘Ajax Experience – a museum to celebrate the glory of the club – to Sid Lee Architecture, along with gsmprjct°, Sid Lee, and Jimmy Lee. The result : a magical place using digital experiences to convey the passion generated by the team. “Training…More

The Basque Country Tourism Office at Bilbao Airport has recently been upgraded with a new digital installation. Seven vertical HD screens placed in a circle shape have been deployed, displaying the most representative images of the region, as well as two interactive touch screens, where users can access information in various languages and send it…More