The Marcel agency has just run an interactive digital media campaign for Nes, the Nescafé’s coffee brand targeting the young people, at the Gare du Nord railway station in Paris. The company had installed a “sound machine”, comprised of a touch-screen, a sound system and a coffee-dispensing machine, to attract travellers attention. The idea was…More

In an effort to promote its new vehicle, Viano, the German luxury automaker, Mercedes Benz has recently run an interactive campaign on Wall’s digital network in Berlin underground station Friedrichstrasse. The campaign allowed passers-by to interact with the screens using their very own car keys. By doing so, they could witness the descent of different…More

Wishing to offer a hands-on experience of its latest tablet and pen app- Scribb, HTC made use of 21 of Monster Media’s iPOPTM kiosks installed in NCM movie theatres and 10 of Clear Channel Outdoor’s digital bus shelters across San Francisco, giving consumers the unique opportunity to test-drive the device in a larger- than-normal format….More

Monster Media has announced a partnership with Cemusa to bring interactive digital advertising to the OOH company’s network of eight digital newsstands in Times Square. The deal will allow advertisers to run campaigns involving touch interactivity, gesture-based activation, photo/ video capture and gaming. Use of cross-platform integration will also be available, such as mobile interactivity,…More

YCD Multimedia has announced the appointment of three senior-level personnel. Arik Roztal has been appointed as General Manager of International Operation and two additional senior managers joined YCD’s U.S. staff – Mark Bohs as a Channel Sales Executive, and Jonathan Glanz as Director of Retail and Direct Sales. Roztal brings to YCD more than 15…More

The digital displays mounted on the façade of the Grand Rex present a new animation starring Manissa, a character embodying the iconic theatre from Paris. The creative is aimed at supporting the promotion of the ‘Etoiles du Rex’ i.e. the interactive visits of the theatre’s backstage. The content was produced by the Creative Services division…More

During the coming weeks, Ooh-tv will be covering the various intelligent street furniture projects installed in Paris. Where : Rue de Rivoli, at the corner of 12 rue Saint-Denis, in the 1st arrondissement. Furniture : JCDecaux’s Digital Totem is a modern version of the Municipal Information Panel. Designed by Patrick Jouin, it features a 72-inch…More

Paris has officially inaugurated the first intelligent street furniture projects installed in the city. In all, fifteen of the forty projects selected have already been deployed. The city is now launching a call for Content & Application ideas in order to enhance the various installations. The aim is to have innovative content up and running…More

With the recent opening of King’s Cross western concourse, a new media space was made available to advertisers, JCDecaux announces. This consists of 2 state-of-the-art HD Transvision screens that will run concurrent creatives, 4 digital 6-sheets and 5 wall-mounted static 6-sheets. In the future, 20 digital escalator panels will be also added to the portfolio,…More

Harrods and Crystal Displays have revealed what it’s believed to be UK’s (and maybe Europe’s) first major window display using Samsung’s transparent LCD screens. The brand’s store window in London changes from transparent to opaque, allowing products and dynamic images to appear and unexpectedly disappear from sight, creating an effect that surprises, puzzles and stops…More