Subscribe Newsletter

Platt Retail Institute

Finland: Urbanflow Helsinki – Digital Media in a City Can be Intelligent

2 September 2011 11 h 41 min | 2 Comments

Helsinki_Urbanflow_Urbanscale_Nordkapp_Forum_Virium_de

As part of the Forum Virium Helsinki, Urbanscale and Nordkapp launched Urbanflow Helsinki this summer – an intelligent media proposition integrating Internet, mobile and especially digital signage, in the Finnish capital. Presented as an “operating system for cities” it distinguishes itself from other digital signage installations that are exclusively advertising and concentrates on the Service…More

France: JCDecaux and Aéroports de Paris to Install Digital Displays as well as Interactive and Location-enhanced Services

5 July 2011 8 h 58 min

JCDecaux_Airport_Paris

Aéroports de Paris, the Paris airport authority, and JCDecaux have created a new joint venture on a 50/50 basis named Média Aéroports de Paris. This company, which received the official go-ahead from the European Commission on May 16 earlier this year, began operations on July 1, 2011 for a period of nine and a half…More

USA: JiWire Acquires NearbyNow

24 November 2010 10 h 31 min

NearbyNowLogo

JiWire has purchased location-based mobile shopping platform NearbyNow. Terms were not disclosed. “Going well beyond the very simple geo-location "check-in," NearbyNow enables brands to show users current product catalogues, and even whether a product is currently in-stock at a specific nearby store. To further drive conversions, NearbyNow’s technology allows brands to offer loyal customers a…More

USA: Ralph Folz and Michael Quinn Join LocaModa Advisory Board

11 June 2010 9 h 39 min

LocaModalogo

LocaModa has announced the addition of senior advertising and digital out of home executives Ralph Folz and Michael Quinn to its Advisory Board. Ralph Folz served as the Global Chief Operating Officer of Isobar, the digital marketing unit of Aegis Media, which has over 3,000 employees in 40 countries and was also the founder and…More

USA: LocaModa’s Place-Based Social Media Platform Powers RMG’s NYTimes.com Today Network

12 May 2010 15 h 45 min

LocaModaRMGNetworksde

LocaModa, Inc. today announced an expanded partnership within which LocaModa’s place-based social media platform will aggregate and distribute interactive content for RMG Networks’ NYTimes.com Today place-based network, which is deployed in 800+ downtown cafes and eateries. The LocaModa and RMG relationship kicked off in early April with a media campaign featuring localized Twitter messages and…More

South Korea: Multi-function Digital Terminals Installed in Seoul Underground

9 March 2010 11 h 13 min

FingerTouch_DigitalView

Since last month, a set of new digital terminals have been installed in the corridors of the Seoul underground system. The units, known as ‘Digital View’ and manufactured by the Korean company Fingertouch, feature two touch screens: – the large screen on the right serves as an orientation guide, indicating the various places of interest…More

USA: IndoorDirect and Clear Channel Outdoor to Run Foursquare Application

19 February 2010 10 h 56 min

locamodamiracle_mile_screenshot2de

IndoorDirect and Clear Channel Outdoor are among the first media owners to commit to the LocaModa-designed DOOH version of the Foursquare application. This announcement follows the launch by LocaModa of a DOOH App Store this week. Indoor Direct will run the service on more than 1,000 quick service restaurant locations including Wendy’s and Carl’s Jr.,…More