A strong connection between branded mobile content and Out of Home advertising has been established by Out of Home media agency Kinetic Worldwide and sister mobile marketing agency Joule, in the latest round of its research into mobile technology usage outside the home. The Kinetic/Joule study found that 38% of mobile app users have searched…More

Ströer’s mobile app Vooh !, which connects static and digital posters with personal terminals, has a brand new function – augmented reality. Passers-by can now point their mobile phones at a poster and see it come to life. Christian von den Brincken, Director of Marketing and Strategy at Ströer Sales & Services GmbH suggests :…More

iSIGN Media Solutions Inc. has installed its mobile advertising solution in the first 500 locations on its digital signage network located in the Mac’s chain. “[…] we expect to be able to send messaging to about 750,000 mobile devices per day with each connection and count being confirmed for advertisers on iSIGN’s enhanced digital signage…More

Inwindow Outdoor and Intel have unveiled the "Experience Stations”, i.e. seven-foot tall, free-standing kiosks that are operating as part of a pilot program in five mall and hotel locations across the USA. The units feature seventy-inch high definition screens and a number of immersive technologies, including gesture interaction, multi-touch screens and near field communication. They…More

iSIGN Media has signed an agreement with BroadSign to manage its DOOH network in Couche-Tard’s 1,400 convenience stores. The system is the largest owner/operator network of in-store digital media in Canada. Each convenience store has 4 screens installed at the point of sale, running brand loyalty programs, public service announcements and in-store promotions. Once the…More

Daily newspaper Le Figaro is currently running an interactive poster campaign with JCDecaux’s visual recognition app U snap and a push SMS operation from M-régie, to promote its new supplement “J’aime Paris “(“I Love Paris”). M-régie selected 40,000 smart-phone users living in the Ile de France (Paris and its neighbouring districts) and sent them a…More

Newad will integrate NFC technology into its indoor advertising network. The company collaborates with Vancouver’s Gauge Mobile, a technology partner and developer of the Scanvee platform, which integrates the NFC management system. As of January 2012, NFC chips, embedded into the advertising displays, will allow smartphone owners to tap their phone to the ad and…More

Following the initial launch in France in October 2010, and in Germany in June 2011, JCDecaux’s visual recognition app, uSnap, will be launched in China and Hong Kong this summer. By the end of June, some 400 campaigns had already featured a uSnap element, and the app has been downloaded 70,000 times.

For the promotion of its “Acqua di Gioia” and “Acqua di Giò” perfumes, Giorgio Armani decided to launch an interactive campaign on SGA sites. Known as “Shoot & Win”, the operation uses PosterPlus, the poster company’s visual recognition smart-phone app. Users are invited to photograph the posters with their smart-phones to receive a coupon worth…More

Last week, the Fevad (French E-commerce and Distance Selling Trade Association) and Médiamétrie published the results of their 7th barometer of internet purchase behaviour. According to the study, nearly 9 out of 10 internet users prepare their purchases online – with a new twist: information channels are converging since the web is also being consulted…More